Overview
In 2022, I led the UI/UX redesign of Fitpass, a smart fitness membership platform providing access to 4500+ gyms across India. The project aimed to give the platform a face uplift and improve user experience for working professionals interested in fitness.
Challenge
The main challenges were:
Reducing friction in the purchase and renewal of memberships
Streamlining the onboarding and gym booking processes
Appealing to working professionals across India
Process
User Research: Conducted interviews with existing users from multiple tiers in India and implemented a design survey.
Design: Created designs from paper mockups to final implementation using Figma, Illustrator, and Project Manager.
Innovation: Implemented a geo maps-based gym location feature using Google Maps API, enhancing the marketplace experience.
Key Features
Geo maps-based gym location in the marketplace
Streamlined onboarding process
Simplified membership purchase and renewal flow
Outcomes
The redesign resulted in significant improvements:
15% increase in new user onboarding
11% improvement in user retention
Tools Used
Figma
Adobe Illustrator
Notion
Un-splash
Adobe After Effect
